Pick Plus™ Marketing consulting services
I founded Pick Plus™ Marketing, the consulting services division of my business, to help B2B leaders create and scale high-performing content programs.
I can help you unlock content’s contribution to business performance, growth and innovation and in doing so, transform content into a strategic business function within your organization.
Here’s how I can help you in your strategic content transformation:
Content Business Strategy
Develop audiences for your business, not just customers
Create content business strategies that scale and enable your organization to generate long-term business value from your content investment
Content Marketing
Create and manage content products and content-driven experiences that help you build trust, grow and evolve audiences and deliver business value. Examples include websites, blogs, news sites, newsletters, publications and other owned-media products and experiences.
Thought Leadership Marketing
Design, develop and enhance your company’s thought leadership marketing programs using content-centric frameworks
Sales Enablement
Extract more value from your research investment by transforming research data into audience-centric stories that deliver business stories
Enhance sales and marketing team alignment
Building success for your business
Aligning strategic content and brand marketing is critical for short-term and long-term success and it requires integration, transparency and trust.
I created a framework called “The ABC Marketing Integration Flywheel” to help B2B leaders Align Brand + Content within their organization.
How I Use the ABC Marketing Integration Flywheel to Help Clients Align Brand + Content
Digital Marketing
Integrate and optimize social media, email marketing, websites, blogs, search and other digital marketing brand and content efforts across your organization
Media Mix
Optimize the integration between your content business strategy, content marketing owned-media programs, thought leadership marketing programs, and your earned and paid media strategies
Storytelling Design
Design and craft integrated stories across your business that hold audience attention, build trust, inspire action and drive business results
Measurement Design
Develop a holistic view of strategic content and marketing performance in your organization by designing reporting and measurement dashboards that tell an effective story to improve stakeholder decision making
